My Malibu Rum ads

I really liked the flowers that I found in a Coastal Living Magazine. I decided to use this as my theme by incorporating them in the spread. I wanted to make sure that one of the ads had the beautiful blue water we associate with the islands, making this as ad that could be used for travel magazines, and could appeal to any demographic.




I wanted to do an ad that had a fashion element so that it could easily find a place in a magazine that included fashion, or other women's interests.


















I wanted to make sure that I brought ethnicity to an add, representing all the different cultures found in this Caribbean. I was VERY lucky to find an image such as the woman, that worked so well with my concept.